research
MONOGRAMMING
/1/
MONOGRAMMING
2016 / RESEARCH / CAPUCHAS / PRODUCT DEVELOPMENT / PORTUGUESE TRADITION / EMBROIDERY
The origins of embroidery go back to pre-historic times. As time went on the stitches, thread and fabrics of this textile-based art form became more complex.
In Portuguese villages girls learned how to embroider from an early age so they could stitch their own trousseau. These trousseaux were made up of a number of mainly linen pieces including towels, table and tray cloths and bed clothes. The pieces were embroidered under guidance from mothers who passed down to their daughters the techniques learned from previous generations. Embroidery played an important role in trousseau selection as it was a sign of the social standing of its owner.
EMBROIDERERS AT MADEIRA ISLAND
Our predecessors were very demanding when embroidering their many-piece trousseaux, which included wedding dates (usually an odd number, for luck!), and embroidered initials, which were almost always white on white.
INSPIRED BY THIS TRADITION AND LOOKING TO rEinforce THE TIMELESSNESS OF OUR "CAPUCHAS", WHICH WERE ALSO PASSED DOWN FROM GENERATION TO GENERATION, WE HAVE ALSO CREATED A MONOGRAM SYSTEM MADE UP OF TWO LETTERS, APPLIQUÉD IN "BUREL" ON BUREL IN THE SAME COLOUR.
Given the specifics of the material we have designed an alphabet with sinuous but concise lines, with straight serifs that contrast with the simple cut of the capucha. The monogram can be applied in a more exposed or more discrete place, depending on individual preference — on the flap, on the hood or on the inside pocket.
/2/
TEAM
PRODUCT DEVELOPMENT: À CAPUCHA!
LETTER DESIGN: À CAPUCHA!
HAND EMBROIDERY: GRUPO DE ARTESÃS DE ARÕES
research
MONOGRAMMING
/1/
MONOGRAMMING
2016 / RESEARCH / CAPUCHAS / PRODUCT DEVELOPMENT / PORTUGUESE TRADITION / EMBROIDERY
The origins of embroidery go back to pre-historic times. As time went on the stitches, thread and fabrics of this textile-based art form became more complex.
In Portuguese villages girls learned how to embroider from an early age so they could stitch their own trousseau. These trousseaux were made up of a number of mainly linen pieces including towels, table and tray cloths and bed clothes. The pieces were embroidered under guidance from mothers who passed down to their daughters the techniques learned from previous generations. Embroidery played an important role in trousseau selection as it was a sign of the social standing of its owner.
EMBROIDERERS AT MADEIRA ISLAND
Our predecessors were very demanding when embroidering their many-piece trousseaux, which included wedding dates (usually an odd number, for luck!), and embroidered initials, which were almost always white on white.
INSPIRED BY THIS TRADITION AND LOOKING TO rEinforce THE TIMELESSNESS OF OUR "CAPUCHAS", WHICH WERE ALSO PASSED DOWN FROM GENERATION TO GENERATION, WE HAVE ALSO CREATED A MONOGRAM SYSTEM MADE UP OF TWO LETTERS, APPLIQUÉD IN "BUREL" ON BUREL IN THE SAME COLOUR.
Given the specifics of the material we have designed an alphabet with sinuous but concise lines, with straight serifs that contrast with the simple cut of the capucha. The monogram can be applied in a more exposed or more discrete place, depending on individual preference — on the flap, on the hood or on the inside pocket.
/2/
TEAM
PRODUCT DEVELOPMENT: À CAPUCHA!
LETTER DESIGN: À CAPUCHA!
HAND EMBROIDERY: GRUPO DE ARTESÃS DE ARÕES