The graphic identity of À Capucha! began with our first collection of "capuchas". It was inspired by the triangular shape of the capes themselves and its concise power.

The font used in the logo was designed from scratch based only on geometrical shapes and line.

The font is used along with a range of pictograms to communicate the essential characteristics of the pieces, including materials, technology and origins.

The world of artisanal work in "burel" is underlined in the graphic image by a number of line segments with different shapes and rhythms that are reminiscent of the stitches and embroidery on burel included in the pieces.

The overall visual identity of À Capucha! was, on the one hand, focused on communicating the origin of the pieces, and on the other on giving the brand a contemporary feel and a forthright graphic image.

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graphic design: À capucha!
cover video: carolina carballo