Machado Ruivo & Associados is a law firm with tradition and experience that since 1951 has provided legal services in a small town in northern Portugal.

Respecting the historical heritage of the institution but looking at the need to upgrade its visual communication, we redesigned the graphic identity of Machado Ruivo & Associados giving a particular importance to the written word.

We therefore opted for a typographical logo and the use of a Portuguese font designed by Dino dos Santos — Leitura Family. Using the various weights of the typographic family we drew up the graphic identity for stationary and for the website.

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STATIONERY

While in printed formats we opted for conventional printing, of black on white paper, on the site we created a visual narrative through photographs of people, objects and books taken at the firm's head office. In conjunction with these images we designed a colour palette to help communicate the ambience of Machado Ruivo e Associados

PHOTOGRAPHY COPYRIGHT AND COURTESY OF Alexandre DElmar

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TEAM

CLIENT: MACHADO RUIVO & ASSOCIADOS
ART DIRECTIOn: À CAPUCHA!
GRAPHIC DESIGN: à capucha! WITH —HEY CECILIA!
PHOTOGRAPHY: Alexandre Delmar
WEB DEVELOPMENT: BRUNO MOREIRA

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PRINTING PROCESS

BUSINESS CARDS: OFFSET PRINTING ON OPALE REFERENCE PURE WHITE 250 GR, 8,5X5,5CM, 500 COPIES
FOLDERS: OFFSET PRINTING ON POP SET GREY 170GR, 22X31,4CM, 1500 COPIES
NOTEBOOKS: OFFSET PRINTING ON IOR 90GR, 15X21CM, 100 COPIES
ENVELOPES: OFFSET PRINTING ON IOR 90GR, 1000 COPIES
Leitura Display & Leitura Sans Grot by dstype foundry