FORRÓ DOURO FESTIVAL
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FORRÓ DOURO FESTIVAL
2018 / art direction / visual identity / tradition / dance
The first festival of Forró dance in Porto, held over three days, offered classes, workshops, and dances as well as showing the city to the participants.
Inspired by the traditional iconography of the north-east of Brazil, and its popular literature, we designed a typographical logo and a set of icons that represent both Porto and the world of traditional Forró.
Through a vivid colour palette and composition of lively patterns we built an identity intended to be contemporary, related to the city and to young visitors from all over the world, without losing the original relationship with Brazilian popular culture.
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WEBSITE
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INSPIRATION
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MERCHANDISING
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SIGNAGE SYSTEM
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PROJECTION
Photography copyright and courtesy of ALEXANDRE DELMAR; CONCERT PHOTOGRAPHY OF krystallenia photography, Beatriz Ramires, FotoJonic;
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TEAM
cLIENT: forró douro
ART direction & GRAPHIC design: À Capucha!
web develOPMENT: dante
/8/
printing process
map: offset printing on ior 90gr, 30x48cm, 500 COPIES
MERCHANDISING: screenprinting
signage: matt vinyl sticker
FORRÓ DOURO FESTIVAL
/1/
FORRÓ DOURO FESTIVAL
2018 / art direction / visual identity / tradition / dance
The first festival of Forró dance in Porto, held over three days, offered classes, workshops, and dances as well as showing the city to the participants.
Inspired by the traditional iconography of the north-east of Brazil, and its popular literature, we designed a typographical logo and a set of icons that represent both Porto and the world of traditional Forró.
Through a vivid colour palette and composition of lively patterns we built an identity intended to be contemporary, related to the city and to young visitors from all over the world, without losing the original relationship with Brazilian popular culture.
/2/
WEBSITE
/3/
INSPIRATION
/4/
MERCHANDISING
/5/
SIGNAGE SYSTEM
/6/
PROJECTION
Photography copyright and courtesy of ALEXANDRE DELMAR; CONCERT PHOTOGRAPHY OF krystallenia photography, Beatriz Ramires, FotoJonic;
/7/
TEAM
cLIENT: forró douro
ART direction & GRAPHIC design: À Capucha!
web develOPMENT: dante
/8/
printing process
map: offset printing on ior 90gr, 30x48cm, 500 COPIES
MERCHANDISING: screenprinting
signage: matt vinyl sticker