TUDO O QUE TENHO NO SACO:
EÇA E OS MAIAS
EVERYTHING I HAVE IN MY BAG:
Eça & THE maias
2018 / EXhiBITION / VISUAL identity / EDITORIAL / LITERATURE
Three symbolic objects — a hat, a parasol, a bird's wing — were the basis for the exhibition’s visual identity, adding to the literary imagination of Eça. The photography included in all of the publicity materials contrasts with the multiple media formats of the exhibition and creates a visual identity that, although it is reconciliatory, is independent in terms of the exhibition's graphic image.
In this exhibition, where the written word was king, our challenge was to show the prolific extent of this text, along with a wide variety of formats, ranging from illustration, to cinema and the various editions of Eça's work.
Split into rooms, with chromatic highlights that attempted to focus on central issues, the graphic image of the exhibition made use of typography in an expressive way and to organise the text hierarchically and highlight it to allow for various levels of reading.
Throughout the exhibition Eça de Queirós' quotes were showcased in notebooks where visitors could tear off a sheet and take it away to read it more closely later on.
Using a number of interactive elements, ranging from scenes from films to photobooths with items of 'dandy' clothing and access to books inspired by the work of Eça accessed through QR codes, the exhibition sought to bring the writer's time period into the graphic design and route of the exhibition.
CLIENT: FUNDAÇÃO CALOUSTE GULBENKIAN
GRAPHIC, exhibition DESIGN and visual identity: À CAPUCHA!
CURATION: ISABEL PIRES DE LIMA
TUDO O QUE TENHO NO SACO: EÇA E OS MAIAS