À CAPUCHA! GRAPHIC IDENTITY
The font used in the logo was designed from scratch based only on geometrical shapes and line.
The font is used along with a range of pictograms to communicate the essential characteristics of the pieces, including materials, technology and origins.
The world of artisanal work in "burel" is underlined in the graphic image by a number of line segments with different shapes and rhythms that are reminiscent of the stitches and embroidery on burel included in the pieces.
The overall visual identity of À Capucha! was, on the one hand, focused on communicating the origin of the pieces, and on the other on giving the brand a contemporary feel and a forthright graphic image.
GRAPHIC identity SYSTEM