GANA
CHOCOLATE
/1/
GANA CHOCOLATE
2014 / PACKAGING / visual identity / crafts / FOOD
IN PORTUGUESE, “GANA” MEANS EAGERNESS OR THE LONGING FOR SOMETHING, AND IT ALSO MEANS GHANA, THE COUNTRY WHICH IS ONE OF THE WORLD’S LARGEST COCOA PRODUCERS. THE VISUAL IMAGE REFLECTS THIS EAGERNESS, AND ALSO THE CHOCOLATIER’S SPIRIT— CALM AND INTROVERTED BUT WITH A STRONG PASSION FOR CHOCOLATE — COMMUNICATING SIMULTANEOUSLY QUALITY, ARTISANAL SKILLS AND LOCAL PRODUCTION.
FOR THE PACKAGING, WE CREATED A SYSTEM OF STRIPES THAT CAN BE ATTACHED TO ANY BOX SIZE, ALLOWING THE CHOCOLATIER TO TRY AND PLAY DIFFERENT OPTIONS.
Gana chocolates®
Gana chocolates®
/2/
TEAM
CLIENT: GANA
Graphic design: à capucha! WITH —HEY CECILIA!
photography: À Capucha!
brand STRATEGY: fashion makers
/3/
printing process
Boxes: offset printing on trucard duo matt
stripes: offset printing on COATED matt PAPER 100gr/m2
GANA
CHOCOLATE
/1/
GANA CHOCOLATE
2014 / PACKAGING / visual identity / crafts / FOOD
IN PORTUGUESE, “GANA” MEANS EAGERNESS OR THE LONGING FOR SOMETHING, AND IT ALSO MEANS GHANA, THE COUNTRY WHICH IS ONE OF THE WORLD’S LARGEST COCOA PRODUCERS. THE VISUAL IMAGE REFLECTS THIS EAGERNESS, AND ALSO THE CHOCOLATIER’S SPIRIT— CALM AND INTROVERTED BUT WITH A STRONG PASSION FOR CHOCOLATE — COMMUNICATING SIMULTANEOUSLY QUALITY, ARTISANAL SKILLS AND LOCAL PRODUCTION.
FOR THE PACKAGING, WE CREATED A SYSTEM OF STRIPES THAT CAN BE ATTACHED TO ANY BOX SIZE, ALLOWING THE CHOCOLATIER TO TRY AND PLAY DIFFERENT OPTIONS.
Gana chocolates®
Gana chocolates®
/2/
TEAM
CLIENT: GANA
Graphic design: à capucha! WITH —HEY CECILIA!
photography: À Capucha!
brand STRATEGY: fashion makers
/3/
printing process
Boxes: offset printing on trucard duo matt
stripes: offset printing on COATED matt PAPER 100gr/m2